The Challenge: Building a Profitable Shopify Store

Our client, a niche Shopify store selling premium natural linen products, was struggling to find its place in the e-commerce market. With only 2 sales in October 2024 and a dismal online store conversion rate of 0.24%, their Shopify website lacked the traffic and sales to become profitable.

The goal? Transform this unknown Shopify store into a profitable online business by increasing sales, optimizing the website design, and implementing a scalable digital marketing strategy. Their target for November was ambitious: €5,000 in sales.

Our Approach: Shopify Website Development and Sales Optimization

1. Website Shopify Development

• We analyzed the client’s Shopify store data to identify conversion bottlenecks and user drop-off points.
• Redesigned key elements like the side cart and product pages to enhance clarity and improve the user experience.
• Integrated price-based discounts and free shipping offers, which are proven strategies for increasing sales on Shopify stores.
• Revamped the Shopify menu and product filter options, making it easier for customers to navigate the website and find products.

2. Accurate Shopify Tracking & Analytics

• Ensured the Shopify store had precise tracking set up to monitor customer behavior.
• Identified trends to craft targeted ads and fine-tune the website further.

3. High-Converting Shopify Facebook Ads

• Launched well-researched campaigns targeting broad audiences, retargeting audiences, and Facebook-recommended audiences.
• Tested multiple ad creatives and offers to find the highest-converting combination.
• Achieved an impressive ROAS (Return on Ad Spend) of 5.68, with some campaigns reaching a ROAS as high as 8.43.

How We Increased Sales on Shopify

The combined efforts of Shopify website optimization and strategic ad campaigns produced remarkable results:

• €5,905.14 in sales during November, exceeding the client’s goal of €5,000.
• 4,182 Shopify store sessions, a staggering 2,500% increase compared to October.
• 68 total orders, marking a 6,700% increase.
• Improved conversion rate from 0.24% to 1.41%.
• Boosted the average order value to €84.32, a 72% increase.

Key Strategies for Profitable Shopify Stores

• Upsell Strategies: By testing various upsell offers, we significantly increased cart values and improved profitability.
• High-Performing Shopify Ads: Facebook campaigns focusing on retargeting and price-sensitive audiences played a critical role in generating sales.
• Customer-Centric Shopify Development: Optimizing the user journey with a clear and intuitive website design was crucial to the success.

Obstacles Overcome

One of the biggest challenges was identifying the right offer to convert visitors into customers. After multiple tests, we found that price-based discounts and free shipping thresholds had the strongest impact on checkout rates. Testing and refining these strategies were essential to driving more sales on the Shopify store.

How to Get More Sales on Shopify Stores

This case study proves that with the right mix of Shopify website development, conversion-focused designs, and targeted ad campaigns, any store can achieve exponential growth. Whether you're struggling to convert visitors or need help scaling, success is possible with the right strategy.

Let Us Help You Build a Profitable Shopify Store

Are you ready to transform your Shopify store into a high-performing, profitable e-commerce website? Book a free ZOOM strategy call with our team to discuss how we can help you achieve similar results. From website Shopify development to tailored advertising strategies, we specialize in growing Shopify stores.